CATTt, Concept, and Event

Our task in this part of the course is to discover how our readings fulfill their role in the CATTt slots for creating a concept for thinking the image of thought in electracy (and to define their intertextuality). Their intertext, I think, will correspond to what Deleuze and Guattari refer to as the consistency among a concept’s components, which, when seen, or “packaged” together by the conceptual persona, will become the Event of thought that is electracy: “Components, or what defines the consistency of the concept, its endoconsistency, are distinct, heterogeneous, and yet not separable. . . . [E]ach [component] partially overlaps, has a zone of neighborhood [zone de voisinage], or a threshold of indiscernibility, with another one” (Deleuze and Guattari 19).

Virno’s Multitude: Between Innovation and Negation, Greg Dean’s Step by Step to Stand-Up Comedy, and editor David Evans's Appropriation, in the context of Deleuze and Guattari’s What is Philosophy? and Marchand’s Advertising and the American Dream, will bring together the formal elements for expressing the Event or image of thought in electracy, which we are calling Routine. The Event of electracy will be experienced in the same way that the formal elements in modern art express an image of thought, like “forces that move through history,” by merging aesthetic and compositional planes to create “direct depictions through the representation of something else” (Notes, 27 January 2010).